Coyote Asset Manager (CAM)

Coyote Logistics

My Role

Lead UX Designer, Researcher

A brand new application to manage UPS assets during Peak season.

Summary

Coyote Asset Manager (CAM) is a brand new application that allows our Coyote Fleet Ops team to manage thousands of UPS trailers in preparation for peak season. CAM was a major initiative that eliminates manual touch points for Coyote Carrier Reps, effectively sparing the business from Rep commissions of up to 20,000 loads/yr and allowing Coyote Reps to focus on new business generation.

This results in a gross margin per load increase of ~12%. 

In other words... it will save Coyote's core business approximately $1,350,000 per year.

Overview

Every year UPS comes to Coyote Logistics with a request to lease and relocate tens of thousands of trailers to their facilities across the country in order to be prepared for Peak season. Currently our Coyote Reps use Manual communication, spreadsheets, and fragmented data sources which cause massive inefficiencies and delays. To address these issues, a user-centric trailermanagement system was designed to provide a one stop shop for our Asset Ops team to lease, manage and relocate all of these trailers across the country.

Research Phase

To begin the design process, I conducted user interviews with the Coyote asset operations team to understand their pain points, workflows, and requirements. Through these interviews, I gathered valuable insights into their current tracking methods and identified areas for improvement.


Journey Mapping: Based on the insights from user interviews, I created a journey map to visualize the user's workflow and pain points. This helped identify opportunities for optimizing the user experience and streamlining the trailer tracking process. The journey map highlighted key touch points, such as establishing vendors, dispatching carrier's to move the trailers, as well as settlement.

Wireframing

Using the insights from user interviews and the journey map, I created low-fidelity wireframes to outline the structure and layout of the Coyote Asset Manager app. The wireframes focused on the core functionalities, such as creating shell loads, dispatching carriers, and uploading delivery reports. The wireframes served as a blueprint for the app's design and functionality.

Design Iterations

Once the wireframes were reviewed and approved by my stakeholders (who were also the users), I moved on to creating high-fidelity mockups. The high-fidelity mockups captured the visual design elements, branding, and interactions of the app. I ensured that the design followed a clean and intuitive interface, making it easy for users to navigate and perform tasks efficiently.

Usability Testing

To validate the design and gather user feedback, I conducted usability testing sessions with members of the Coyote asset operations team. Participants were given realistic scenarios and tasks to perform using the prototype, while their interactions and feedback were observed. The feedback gathered from the usability testing sessions was used to make iterative improvements to the design.

Development and Refinement

Throughout the development phase, I collaborated closely with the development team to ensure the design was implemented accurately and the user experience was maintained. Regular design reviews and iterations were conducted to address any technical constraints and optimize the user interface.

Conclusion

Coyote Asset Manager has efficiently addressed the challenges of tracking tens of thousands of leased trailers for UPS during peak season and beyond. Through user-centered design, iterative refinement, and close collaboration with the development team, the app provided a streamlined trailer management process. The implementation of the app eliminated the need for Coyote Reps to manually handle loads, resulting in massive cost savings for Coyote and significantly improving overall productivity. The success of the Coyote Asset Manager Application showcases the power of user-centric design in delivering impactful solutions that drive efficiency and save resources.

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