THE OUTCOME

There has been quite a bit of positive feedback since this new site was launched. It runs very smoothly on desktop and mobile, and makes it very easy for clients to quickly get what they need. There are several other touches amongst the website, like integrated gifs and an adaptive news page, but for this case study I chose to focus on the information architecture. Making a site that is on par with other top production companies has allowed Synthetic Pictures to ramp up their business and win countless new jobs for their directors.

Working for my previous company was a joy because I could truly blend my previous work experience with my future career. I am fluent in film "production speak" so this process went very smoothly. Also, I will admit that it was very exciting to work on legitimate professional work as a UX freelancer and not as a UX bootcamp-er. Throughout the project I was constantly interfacing with my former boss (the main stakeholder), as well as the executive producer of the company, a well known graphic designer and also a top dev agency in Los Angeles. It truly was a great experience!

Thank you.

Hello!

My name is Alex and I’m a product designer at Coyote Logistics in Chicago, IL. I help businesses succeed by creating friction-less, intuitive experiences that solve complex problems.